01 / Authenticity
We create fragrances that are unapologetically true to our vision. No mass trends. No filler. Just carefully considered compositions designed to smell like you, not like everyone else.
02 / Quality Over Everything
Every ingredient is chosen for performance, safety, and artistry. We use premium-grade materials and small batch production to ensure each bottle meets our high standards.
03 / Genderless by Nature
We reject outdated labels. Every AURA BY ANGELO fragrance is fluid, wearable by anyone, and made to adapt to your body chemistry — not your gender.
04 / Minimal, Not Basic
We believe luxury is found in restraint. Our formulas are clean and intentional, stripping away everything unnecessary so the essence remains pure.
05 / Self-Funded & Independent
We’ve stayed true to our path without outside investors, debt, or shortcuts. Our growth is organic thanks to our incredible community.
06 / Sustainability First
From recyclable packaging to long-lasting scents that reduce overconsumption, we create with respect for both the wearer and the world.
Cruelty-free. Vegan. Non-toxic. Paraben free. Phthalate free. Formaldehyde free. Made in Los Angeles.
AURA BY ANGELO
I created this brand with one simple belief: fragrance should be for everyone. It’s a way to express who you are, unapologetically and authentically. AURA BY ANGELO is more than a fragrance brand—it’s a celebration of self-expression, connection, and the beauty of being you.